A&W highlights real-life workers in ads: New campaign serves as point of differentiation from fast-food rivals and seeks to lure job candidates in tight labor market.
McDonald’s’ success is powered by its digital loyalty program: The chain’s 9.6% same-store sales growth in Q3 was largely driven by the 21 million US consumers who signed up for its new loyalty program.
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
DoorDash sues NYC over customer data-sharing law: Though the company’s argument that the law would hurt consumer privacy is technically true, it’s more likely that DoorDash hopes to maintain control over restaurants’ marketing communications.
The fast-food sector faces ongoing supply chain issues: Eighteen months into the pandemic, the global food ecosystem provides brands with challenges—and opportunities.
The numbers behind pumpkin spice, the #1 autumnal trend: despite its omnipresence, there’s some evidence to suggest this consumer trend has not yet reached the saturation point.
Starbucks invests in more frictionless customer experiences: More fast-food brands are building up their drive-thru and on-the-go ordering capabilities, meeting changing consumer behavior in the process.
Foremost Business Systems offers point-of-sale hardware and software solutions for restaurants, which can help NCR build out its hospitality unit and boost overall revenues.
Pizza Hut looks outside of the box: The fast-food chain seeks to regain leadership in digital food delivery through AI and analytics.
Yelp debuts new safety features: New additions will help businesses display COVID-19 vaccine requirements.