Subscription-based mobile games are leveling up
On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Mozilla will target your sun sign to teach you about data privacy: The browser rolled out an educational ad campaign across Facebook and Instagram, in the hopes of providing more transparency when it comes to ad tracking and targeting.
Google lays out tools to navigate its next phase: At its Marketing Livestream, the tech giant announced even more shoppable features, as well as a slew of more privacy-minded ad options.
Amazon has enrolled millions of devices without user consent, potentially exposing private Wi-Fi networks and user data, and using customers bandwidth to connect.
REI wants to connect people to the environment with content: The outdoor retailer launched its own in-house content studio, the latest brand to catch the in-house wave.
iOS 14.5 will have to prove itself: Companies are working to find loopholes in the privacy update, and major tech firms are declaring it anticompetitive—but Apple has yet to enforce anything during this in-between period.
On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.
WhatsApp fights for privacy: The messaging app is suing the Indian government over its proposed internet rules, which would require WhatsApp to forsake its commitment to end-to-end encryption.
The messaging company sued the Indian government over internet laws it claims will force it to violate users’ privacy. WhatsApp could use the suit to direct attention away from its own privacy controversy and attempt to regain user trust.
WhatsApp’s reputation as a secure messaging platform came crashing down earlier this year, when a new data-sharing policy not only drew the ire of its users, but broke their trust as well.
Why Google is still feeling lucky
For decades, traditional TV advertisers have targeted ad messages at households. Jon Schulz, CMO at programmatic ad firm Viant Technology, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.
On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Code for Unified ID 2.0 now available: The Trade Desk has committed its code base to the IAB Tech Lab and made UID 2.0 open source—a significant milestone for the identifier.
The new IoT specialized 5G modem will improve IoT functionality in mission critical applications and may ultimately accelerate IoT device adoption among various industries.
The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.
Although the pandemic has been the elephant in the (virtual meeting) room since early 2020, it isn’t the only hurdle agencies must overcome for continued growth and success.
On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.