On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
Axios Harris 100 ranking found that tech companies’ reputations suffered in the public eye, dropping year over year—with the sole exception of Apple.
Reddit takes advertising in-house: Its new creative strategy KarmaLab is meant to streamline advertiser access to the most relevant audiences and to showcase new features and regions.
Yelp boosts small businesses: The platform is rolling out new, more expansive targeting options as we head into a full-swing summer.
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
A rating debacle: The Media Rating Council determined Nielsen undercounted TV viewership, and media companies may use the evidence to push for better deals during this cycle's upfront negotiations.
Maybe kids don't need Instagram: That's the claim of more than 40 state attorneys general, privacy advocates, and public health officials—but Instagram is forging ahead regardless.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.
The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.
To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.
On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.
Starbucks considers leaving Facebook: The coffee chain is reportedly dismayed by hate speech on its Page, and its possible departure may signal the dwindling importance of organic presences on large social platforms.
To sell or to stream, that is NBCU’s question: What the media company decides for its regional sports networks all depends on how much faith it has in Peacock to carry the company into a post-TV world.