Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.
At Money20/20 USA, a community bank’s executive VP and two fintech founders shared lessons learned from a successful infrastructure modernization initiative.
It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.
The Verizon-Amazon partnership could boost connectivity for individuals in rural and remote areas, but the ecommerce behemoth will need to ramp up investments or eye smaller satellite targets to play catch up with SpaceX.
The past 18 months have been a whirlwind in retail, with consumers adapting to technology at a faster clip and retailers looking to bridge the gap between online and in-store. However, total retail sales will dip slightly in the new year before returning to pre-pandemic levels in 2023 and beyond.
Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.
Effectively communicating with consumers has never been more challenging for marketers and advertisers. Kerri Sallusti, vice president of strategy at Data Axle, shares key insights from their recent study, and tips on how to more effectively engage target audiences.
As technology continues to accelerate and transform the financial sector, Visa saw an opportunity to reintroduce itself to the world with a campaign highlighting its role in facilitating global commerce. Watch Industry Voices: Spotlight on Financial Services with Visa executive Frederique Covington Corbett, PhD, to hear her thoughts on cryptocurrencies, "buy now, pay later," economic inclusion, and more.
The NFL has earned 14% more for broadcasters in 2021 than it did in 2020: MediaRadar data suggests there's been a resurgence in back-to-normal activities such as weekend football watch parties.
Governments told Google to take down a record amount of content in H1 2021amid a flurry of stricter internet rules.
How Pepsi’s "Cherries Wild" campaign blurred the line between advertising and content: At Advertising Week New York, panelists discussed the value of long-term partnerships when it comes to developing noteworthy, original campaigns.
Instagram will now allow users to share content through their browsers: The much-requested feature could push more Instagram usage to desktops.
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
How PepsiCo reevaluated its approach to sponsorships: the company used the pandemic as a reset, focusing on better measurement and more local activations
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.
On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.
Apple’s privacy focus has boosted its ad business: AppTrackingTransparency and iOS 14.5 made the consumer electronics leader millions of dollars.