Apple’s privacy focus has boosted its ad business: AppTrackingTransparency and iOS 14.5 made the consumer electronics leader millions of dollars.
Whether you visit a branch or digital property, TD Bank is reevaluating traditional banking’s communication methods. Watch Industry Voices: Spotlight on Financial Services with TD Bank’s Lee Lai, senior vice president and head of customer and retail distribution marketing, to hear why maintaining local human interactions across channels is a top priority.
In-flight WiFi could give Starlink a much-needed near-term use case: Elon Musk said SpaceX is working with airliners to use the company’s satellite internet service.
Roblox’s branded gaming business becomes a bit more accessible: In-game advertising company Anzu will let companies experiment with Roblox ads on a smaller scale without having to create full-blown branded universes.
Amazon’s search results prioritize its own products and could draw regulator scrutiny: An investigation from The Markup found Amazon buries competing products and often hides information about sponsored search results from users.
As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.
Apple TV+’s shows are among the most heavily pirated in streaming: Apple has hired third-party copyright protection firms to protect its properties, but they’re doing little to stop piracy at a time when every subscriber counts.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?
Agencies try to win Facebook’s media business while weighing the consequences: Publicis, Havas, and Dentsu vie for the $1 billion account while considering whether taking on the beleaguered social media giant could cost them other clients or staff.
Facebook won't measure unlinked Instagram and Facebook accounts in the name of privacy: Advertisers' data may be less exact, but it's a necessary move for Facebook to ward off more scrutiny.
Netflix and Walmart’s partnership lets both swing back at Amazon: The deal is part of Netflix’s ongoing attempt to diversify through merchandise and other revenue streams.
What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.
On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.
Governments and businesses now see the value of local innovation to wean off dependence on Big Tech.
The company will allow repairs and provide schematics to unauthorized providers and will let an outside party measure the environmental impact of its Surface and Xbox devices.
With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.