Artificial Intelligence

AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.

Chatbots are AGI stepping stones: DeepMind might release a ChatGPT competitor called Sparrow sometime in 2023. Chatbots are part of a much bolder vision to alter society with artificial general intelligence.

Startups put OpenAI’s Microsoft advantage to the test: OpenAI is becoming one of the US' most valuable startups over its sensational generative AI. Leadership in the space requires skillful monetization.

AI is already here—creating marketing copy, generating images, even writing an ad for Ryan Reynolds’ company. Here are five charts to help you mull over the advantages of AI. A word of caution: We expect progress to be slow if resources and budgets continue to be tight.

Google’s new shelf-checking inventory aims to fill a clear need: However, it will likely be a few years before it is ready for prime time. (This article was written with the assistance of GPT-3.)

ChatGPT ready to give Microsoft its ROI before it even invests: OpenAI shifts its monetization plan into high gear. But how much will people pay for a flawed service?

Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.

‘Feels like the early launch of the internet’: Venture capitalists can’t contain their excitement about generative AI, which bodes well for startups in 2023. Meanwhile, the downturn protects against overvaluation.

AI solutions are gaining mainstream momentum: The flurry of artificial intelligence adoption is pushing innovation forward, but we’re already seeing some negative applications of the latest AI tech.

Microsoft Word, PowerPoint to get juiced by generative AI: The tech giant is hatching more commercial uses for ChatGPT, putting itself at odds with a growing backlash against the controversial tech.

Search giants look to get ahead of the AI trend: Microsoft is teaming up with ChatGPT, a new technology that has Google on red alert.

Microsoft’s cavalier generative AI could be Bing’s big chance: Wielding the technology reflects Microsoft’s risk appetite as it eyes a rare shot at search dominance.

ChatGPT shows the power of AI to disrupt marketing: Its capabilities can be used for good and bad effects

AI, the creator … and destroyer? Potentially one of the most disruptive technologies in history, generative AI has caught the legal system flatfooted. Alongside litigation, expect commercialization to start maturing in 2023.

Meta’s data center cancellation could hint at AI pivot: The sudden surge of interest in generative AI and its applications could be the outlet Meta needs to generate profit while it mulls its metaverse opportunities.

Legal tech startups are having a stellar year: DoNotPay is one of many startups harnessing AI as legal assistants. Its consumer advocacy “robot lawyer” could face friction with corporate bots.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.

ChatGPT is more than just hype: While it’s not yet smart enough to replace Google, it has immediate applicability to a number of roles and disciplines.

Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.