Thousands of jobs continue to vanish while companies pivot heavily into AI and risk slowing innovation in other areas.
PwC’s $1B bet on AI for business services automation raises legal accountability questions: It isn’t shying away from generative AI’s legal and ethical concerns— the risky strings attached to increased productivity.
While Google and Meta race ahead on generative AI, agencies slam the breaks: Major agency BBDO warned employees against using generative AI for client work.
Enterprise productivity gains show AI is more than hype: Novice customer service agents are more productive with chatbot assistants. Future gains depend on continued human contributions to fuel AI’s performance.
Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?
ChatGPT and generative AI will transform marketing. Advertisers can use the tech now to help create campaigns, from research to output to iteration. “Nobody should be doing [marketing campaigns] fully manually,” said Mike Kaput, CCO of the Marketing AI Institute. Here are the steps to use AI to build campaigns.
Google puts greater emphasis on chips business: By moving its TPU and TensorFlow teams into its cloud division, Google hopes to boost revenues and eat rivals’ AI market share.
Google DeepMind consolidates the company’s AI brain trust while it refocuses to beat back rivals such as Microsoft and OpenAI in the race for revenue-generating AI and a future beyond search.
With scores of data based on millions of conversations, Reddit is happy to help AI developers make their systems smarter, provided they pay for access.
Google’s generative AI is a landmark moment for advertising: Legal issues have slowed generative AI’s use, but the ad duopoly’s support will start a flood.
In most regions around the world, high interest in generative AI is being matched by innovations related to the technology, deployment of the tool, and adoption by consumers. But the level of maturity across these three areas is not equal everywhere. Here’s our breakdown of the technology’s state of play in key regions.
“[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel. As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet. Here are eight predictions for that not-so-distant future.
BuzzFeed News shuts down: The news industry is facing a number of challenges, including digital ad revenues.
OpenAI unlikely to meet Italy’s April 30 mandate: The EU’s GDPR requirements are wholly at odds with how a lot of generative AI models are trained. Tech companies should have anticipated fallout.
Meta is singing a different tune to advertisers: Flagging ad revenues have Meta offering fat discounts and lower rates as olive branches.
On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.
Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.
Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.
Amazon makes CodeWhisperer free, undercutting Microsoft: AWS’ recent moves are raising the generative AI competition among big cloud rivals. Loss leader strategies can’t last forever, and energy is a focal point.
AI-generated music is great at impersonating artists: Universal Music pulled a fake, viral song from streaming services and demanded platforms crack down on AI.