LinkedIn rolls out new features to enhance verification processes and combat counterfeit profiles: Platform aims to maintain its reputation as a trusted platform for professional networking and job seeking.
On Tuesday, Microsoft announced it would use the same plug-in standards as OpenAI, meaning plug-ins can work across ChatGPT, Bing Chat, and Microsoft 365 Copilot. Microsoft is focusing on plug-ins as the future of its OpenAI partnership, and for good reason.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.
Apple about to cash in as ChatGPT tops App Store chart: With a 30% cut of ChatGPT subscription fees in the bank, Apple might make big AI announcements at WWDC.
Big Tech players are missing out on smart home healthcare: Remote patient monitoring devices are driving growth in the smart home healthcare market, but there are many other opportunities for Big Tech devices in the market.
ChatGPT makes up information. When it comes to assessing brand strength, these so-called “hallucinations” can be a tool for evaluating what brand associations really are. And those same hallucinations can be fed back into ChatGPT to generate customer profiles, marketing copy, and even new products. Here’s how.
There's still no clear answer on copyright and AI: The EU is putting the onus on individual parties to figure out these issues.
AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
Fintechs like Bitpanda and Public are exploring how AI can help them offer personalized investment advice and analysis to boost engagement.
Fake ChatGPT apps feed off AI frenzy: As generative AI exacerbates digital deception, companies will have to win public approval, which might entail slowing the commercial deployment cadence.
Anthropic wins Zoom’s trust: The startup’s Claude chatbot will become a Zoom feature as it gains momentum in its rivalry with OpenAI, supported by an effective, ethics-focused marketing strategy.
Doximity’s AI chatbot already helps thousands of docs: The company’s massive physician membership could mean many more doctors will soon be using the tool for admin tasks.
OpenAI CEO Sam Altman offers US Senate his AI regulation wish list: US regulatory action on AI might fail to comprehensively mitigate risks including from open-source models.
Baidu's Q1 profits and revenues exceeded market predictions, buoyed by increased advertising spending in the wake of China's post-COVID economic revival and promising future integration of its AI-driven chatbot, Ernie bot.
Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.
Google is getting ahead of AI regulation: A change to Google Images will label AI-generated images in an effort to stop misinformation.
Neobank Dave is successfully using AI-driven underwriting to bolster revenues in its quest for profitability.
Google’s Sidekick could kill the nascent prompt engineering field: By offering users prompt suggestions, the feature takes the role of a prompt engineer, threatening the latest tech industry job opportunity.