Artificial Intelligence

Google puts greater emphasis on chips business: By moving its TPU and TensorFlow teams into its cloud division, Google hopes to boost revenues and eat rivals’ AI market share.

Google DeepMind consolidates the company’s AI brain trust while it refocuses to beat back rivals such as Microsoft and OpenAI in the race for revenue-generating AI and a future beyond search.

With scores of data based on millions of conversations, Reddit is happy to help AI developers make their systems smarter, provided they pay for access.

Google’s generative AI is a landmark moment for advertising: Legal issues have slowed generative AI’s use, but the ad duopoly’s support will start a flood.

In most regions around the world, high interest in generative AI is being matched by innovations related to the technology, deployment of the tool, and adoption by consumers. But the level of maturity across these three areas is not equal everywhere. Here’s our breakdown of the technology’s state of play in key regions.

“[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel. As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet. Here are eight predictions for that not-so-distant future.

OpenAI unlikely to meet Italy’s April 30 mandate: The EU’s GDPR requirements are wholly at odds with how a lot of generative AI models are trained. Tech companies should have anticipated fallout.

Meta is singing a different tune to advertisers: Flagging ad revenues have Meta offering fat discounts and lower rates as olive branches.

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.

Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.

Amazon makes CodeWhisperer free, undercutting Microsoft: AWS’ recent moves are raising the generative AI competition among big cloud rivals. Loss leader strategies can’t last forever, and energy is a focal point.

AI-generated music is great at impersonating artists: Universal Music pulled a fake, viral song from streaming services and demanded platforms crack down on AI.

Global spending on AI-centric systems—including the software, hardware, and services for these systems—will increase 27% this year to reach $154 billion, according to the International Data Corporation (IDC).

What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.

Google, Musk, and OpenAI moves show corporate Darwinism in AI race: As tech gets closer to the holy grail of AGI, it’s getting harder for companies to apply the brakes.

Caregility offers a la carte AI solutions: Cash-strapped providers can choose the features they need while working around workforce and patient safety concerns.

Generative AI comes to EHRs: Microsoft’s strong AI position could bring the company more healthcare cloud customers since its integrated AI tech with Epic can only be accessed on Azure.

“Over 50% [of users] say they view Pinterest as a place to shop,” said Pinterest CEO Bill Ready. “Yet we haven’t made it easy for them to shop historically, as shoppable content was not integrated into core experiences.”