OpenAI, Microsoft might ignore industry calls to halt AI advancement: As OpenAI continues to aim for a human-level AI with Microsoft’s blessing, industry players are calling foul. Regulation is necessary.
Can brands use generative AI without landing in court? Coca-Cola has launched a generative image AI that only uses company-owned art assets as it and other brands explore the tech.
A 2022 Aira survey of marketers worldwide found 58.9% already used AI tools to optimize existing content, such as for search or to outshine competitors’ copy. Here are four noteworthy ways ChatGPT and other generative AI tools—such as Anyword, Jasper, Copy.ai, Frase, and Quillbot—might be used to enhance content.
Tech’s pace of disruption will tax social systems: Generative AI could create, transform, and eliminate jobs. A net economic and societal benefit will be difficult to achieve without regulation.
Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as—if not better than—human-generated content, per Capterra polling from last July. At the time of the survey, marketers said implementation can take a long time, though this perspective may have shifted since ChatGPT burst on the scene.
“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.
Insurer Zurich is exploring using ChatGPT to improve modeling and claims. The tech has the potential to strengthen customer service, but not all consumers are sold.
Bard is ‘boring’ for a reason: User feedback for Google’s chatbot has been the polar opposite of Microsoft’s Bing. It’s a symptom of a technical hurdle for an immature technology.
On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.
Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.
ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.
Nvidia could be generative AI’s top beneficiary: It’s making stock market waves because its hardware forms the foundation for the generative AI gold rush. Its reputational risk is growing too.
Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.
Nearly half of companies craft AI policies: OpenAI says the vast majority of workers will be affected by its tech, but enterprise enthusiasm comes with concerns, making the outlook opaque.
Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI’s current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat’s AI chatbot and GPT-4) and predictions for the tech’s evolution.
Google finally releases Bard, but how will it perform? Following months of hand-wringing about the search giant’s future, Google debuts Bard after ChatGPT faces technical difficulties, presenting a golden opportunity.
Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.