Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.
With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.
Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.
Tensions with China flare faster than the US can build its production base: Ford’s CATL partnership for EV batteries illustrates that US dependence on China’s manufacturing won’t be easily overcome.
Bing’s bot has poor boundaries: Users reported inaccuracies and unhinged rants by Microsoft’s AI-search engine. Rushing product releases instead of properly testing before deployment could hurt AI safety and investment.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
Neeva’s AI search with sources: AI is heating up the search market and opening the playing field for smaller contenders. Results quality will trump speed to market.
Google has more than just Microsoft to worry about: As consumers give other search interfaces a try, that could ding Google’s search empire.
‘The most powerful tool for spreading misinformation’: A study shows how AI chatbots could make society’s disinformation problem significantly worse. It’s in tech companies’ best interest to guard against it.
From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.
Is AI-powered search profitable and sustainable? Scaling up commercial generative AI comes with high energy and environmental costs, adding to social concerns. Half-measures on the issue could damage market reception.
Big Tech’s ChatGPT hangover: Microsoft’s bold deployment of ChatGPT has left the rest of Big Tech in a tricky position. Generative AI promises to be lucrative but with serious pitfalls.
Another code red over AI, this time from economists: There’s rising concern about generative AI’s effect on the human workforce. The uncertainty should pique policymakers’ interest in a recessionary environment.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.
On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
Generative AI’s future hinges on legal battles: With Getty Images and others suing AI companies for theft, advertisers would be wise to stay away from the tech.