On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.
Following GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create “the universal AI messaging client.” Here are the latest generative AI updates and what they mean for marketers.
With Bedrock, Amazon courts an array of AI startups: The platform offers a smorgasbord of generative AI tools for enterprise. But moves by Databricks and Meta could take model training in-house.
Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.
The risks and benefits of generative AI in healthcare: The AI craze is triggering mixed feelings in healthcare communities as tech players continue to tout their tools for healthcare tasks.
Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it’s exploding), and more.
On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.
Crypto and AI-focused CryptoGPT says it’s raised $10M. But its claims highlight the risks of overstating AI’s use.
A big cloud services drought could amount to involuntary AI slowdown: Cloud server chips and energy supplies buckle under the weight of generative AI demands, adding to monopoly likelihood.
While retail as a whole is looking for ways to deploy generative AI to support operations and enhance customer experience, fashion ecommerce is likely to see some of the biggest impacts.
Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.
Lack of AI regulation could harm adoption in the US: Consumer protections could help elevate AI’s low appeal among Americans, which could boost revenue, workforce skills, and innovation around the tech.
Email is the testing ground for AI in advertising: Mailchimp is the latest email marketing platform to launch AI features for clients.
Predictably, AI chatbots are causing a spam explosion: Social platforms are reporting higher-than-usual spam from generative AI.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
Japan’s government might get a customized ChatGPT: OpenAI CEO’s trip to the island nation illustrates the company’s plan for tailored AI chatbots to extend its reach. It might pay off.
While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI.
Nearly half (49%) of US adults are interested in AI-powered online search capabilities, per Morning Consult. Other popular applications of AI technology include recipes, roadside assistance, smart assistants, and product design based on consumer trends.
ChatGPT makes smart glasses even smarter, maybe: Innovative Eyewear’s new Lucyd app lets you talk to the AI chatbot through your eyeglasses, even while driving.