Artificial Intelligence

We interviewed Zeta Global’s EVP and President of Data Cloud Neej Gore about using AI for predictive modeling, and how to deal with explainability and bias in the use of consumer scores.

Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.