eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.
eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.
eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Instagram's "Reels" feature can steal users from TikTok. They then talk about whether Twitter might buy TikTok, the Federal Trade Commission's potential Twitter fine and a new study about how young consumers engage with premium video.
Author and advertising industry luminary Rishad Tobbacowala joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the factors that led him to author his well-received book "Restoring the Soul of Business: Staying Human in the Age of Data," and the ways in which the volume prefigured the marketing challenges wrought by the pandemic.
eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin, senior analyst Jasmine Enberg, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent Q2 earnings and check in on what effects the advertiser boycott may have on the social networking giant. They then discuss the latest from the Twitter hack, why Microsoft may buy TikTok, and the impact of TikTok letting outsiders peek behind the curtain of its algorithm.
Shoppers' routines have been disrupted, and many have tried new brands or digital retailers as a result. Jaysen Gillespie, vice president and head of analytics and data science at Criteo, joins Nicole Perrin, eMarketer principal analyst at Insider Intelligence, to discuss acquiring vs. retaining customers during the pandemic, along with other marketing strategies for the social distancing economy.
eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.
eMarketer junior analyst Nina Goetzen and forecasting analyst at Insider Intelligence Peter Vahle discuss changing Spotify listening behavior and the company's podcast investments, and they break down how it makes money. Then principal analyst Mark Dolliver joins the show to talk about what young people want from brands, what retailers need to know about shoppers ages 50 and older and the many ways the pandemic is harming children's health.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.
Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.
eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Jasmine Enberg discuss the implications of Twitter's and Snapchat's Q2 earnings. They then talk about what types of social media content are most influential, Instagram's new "Shop" page and what the return of video app Zynn means.
eMarketer analyst Ross Benes and senior analyst at Insider Intelligence Audrey Schomer discuss how the coronavirus has influenced sports' gradual move to digital. They then talk about starting meaningful conversations online, who still has pay TV and whether we will see the Upfronts and the NewFronts unite?
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the impact, concerns and potential outcomes of the Twitter hack, which social issues matter most to consumers, Instagram's TikTok competitor, defining hate speech, text message marketing, when someone snuck something into the baseball hall of fame and more.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.
2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.