Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.
WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.
Apple’s 30% payments fee condemned: Meta, Spotify, and Elon Musk rail against Apple’s App Store policy changes. It signals a need for diversification amid Big Tech’s declining ad revenues.
Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.
Musk courts advertisers right before the Twitter deal becomes final: The magnate has realized a “free-for-all hellscape” is not in his best interests.
Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.
Google’s weak results spell trouble for digital advertising sector: Dramatic revenue slowdown shows tough macro is taking toll on online ad spending.
For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.
Microsoft’s ad fortunes are a rare bright spot during earnings season: The company’s LinkedIn and search ad revenues were strong, despite the prospect of turbulence.
QSRs are eating up TV ad impressions: With Subway and Arby’s leading the way, the category is still pulling back—but less than other major spenders.
Instacart adds new options to its self-service interface: Its new shoppable videos could bolster spend and cheer the platform up over its much-delayed IPO.
Netflix isn’t just turning to advertising for new revenue streams: The platform will soon monetize password sharing outside of households.
With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Auto insurance doesn't love advertising anymore: Insurance's biggest spenders have tightened their budgets due to economic troubles and a crisis of faith.
DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.
Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.