We slashed our 2023 US ad revenue estimates for almost every social platform. For Snapchat (revised down by $505.2 million), TikTok (down $649.0 million), and Twitter (down $991.0 million), the cuts are significant. For Pinterest (down $31.5 million) and Reddit (down $40.9 million), the cuts are smaller but still impactful—$40.9 million is nearly 10% of Reddit’s annual revenues.
Healthcare marketers, check your mobile ad budgets: Online health consumers are using mobile devices to search for health information. Yet, healthcare marketers are lagging on mobile ad spending.
ESPN moves towards standalone streaming: Declining linear TV revenues and growing demand for digital sports content force Disney’s hand.
Strike, streamers, and sports: Programming emerges as a key differentiator to retain subscribers and minimize cancellations
The AI-assisted search revolution will take place primarily on the nonretail battleground, which is still dominated by Google. But Google lost share of the market last year, and Microsoft and Apple are starting to appear a little closer in Google’s rearview mirror.
Meta's foray into microblogging: Social giant will launch its decentralized text-based app next month—and it’s seamlessly integrated with Instagram.
YouTube upfront highlights innovative ads and AI focus: Platform aims to give advertisers new ways to engage as data shows it is gaining US TV viewers.
Upfronts are Netflix’s coming-out party: This is the week it became an ad company. Really.
CTV ad fraud surges: It’s up 69%, with unprotected campaigns bearing the brunt of the fraud.
Tesla’s embrace of advertising is part of its maturation process: In a significant strategy shift, Elon Musk says the company will buy ads for the first time.
US upfront TV ad spending will fall by 3.6% to $18.64 billion for the 2023–2024 TV season, a downward revision of 5.0% from our previous forecast.
It’s been an upfronts season like none other as digital creeps into linear’s territory and the Writers Guild of America writers’ strike rages on. “We’re kind of at an inflection point,” said our analyst Paul Verna. From a buyer’s market to tumult at NBCUniversal, here are five trends Verna noted from upfronts so far.
While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? “Snap doesn’t lack when it comes to innovation,” our analyst Jasmine Enberg said on a recent episode of our “Behind the Numbers” podcast. “But there are serious questions about the health of its core business, and it really needs to focus on turning those things around.”
Baidu's Q1 profits and revenues exceeded market predictions, buoyed by increased advertising spending in the wake of China's post-COVID economic revival and promising future integration of its AI-driven chatbot, Ernie bot.
Meta is way ahead of competitors in US video ad spend, with 30.1% share this year compared with YouTube’s 8.3% and TikTok’s 6.5%, according to our forecast. TikTok is on YouTube’s tail as it gains share, but the short video newcomer won’t surpass YouTube before the end of our forecast period in 2025.
Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.
Vice is the latest digital publisher to burst: The company has filed for bankruptcy after a year of searching for a buyer, a victim of tough economics.
As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.
NBCUniversal highlights Peacock at upfront: Media titan reflects the industry's digital tilt amidst picketing and leadership changes
The US is the overwhelming center of gravity for all things advertising—and it will remain that way, even though 2023 will see a slight share drop for the country across various metrics. By the end of next year, the US shares of total and digital ad spending will increase once again.