After a brutal September, ad jobs are on the rise: In fact, they’ve never been higher despite the industry’s shaky ground.
Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.
As political advertising grows, social media's role has evolved: More ad collars are flowing to CTV now, though campaigns are approaching influencers to support candidates.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.
Most drivers will be connected in their cars within four years. By 2026, nearly three-fourths of the US population aged 14+ (72.3% of licensed drivers) will be driving a connected car.
Each year, our analysts dig into media and device usage across the world. In total, we looked at 44 markets. Here’s a look at eight key insights our analysts found in the United States and Canada.
Twitter advertisers wait and see as Musk shakeup plays out: Caution about platform’s direction abounds as deep staff cuts loom.
Twitter advertisers wait and see as Musk shakeup plays out: Caution about platform’s direction abounds as deep staff cuts loom.
Roku’s advertising troubles won’t end anytime soon: The company is struggling with divestments from CTVs, but a buyout could be on the horizon.
The New York Times soars while publishing struggles: The news giant saw ad revenues grow as it passed 1 million subscribers.
Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.
Google makes it easier for holiday shoppers to score a deal: The search giant is helping retailers attract price-conscious consumers with new promotional labels and price comparison tools.
Tubi is doing quite well for Fox: Revenue grew 30% in the past quarter, but with increased competition ahead, can the service keep it up?
Twitter’s global ad revenues will reach $4.67 billion this year, up 4.9% from 2021. This projection is a downgrade of nearly $1 billion from our March forecast, as social media ad revenues have taken a hit across the board.
Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?
Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.
Musk's few hours at the helm of Twitter have been interesting: Those brand safety concerns aren't going away, and product innovation is (maybe) speeding up.
Peacock’s focus on cord-cutters is paying some dividends: Comcast is committed to its streamer, despite mounting losses.