Threads engagement unspools: Despite a promising start, Meta's new app faces a dip, potentially dimming ad potential.
Linear could soon be a thing of the past for Disney: CEO Bob Iger suggested the company may look to sell off TV assets and focus on digital.
After 11 months of US ad declines, Standard Media's US Ad Market Tracker showed 2.5% growth in May, signaling a potential rebound. Even with mixed signals and uncertainties, there is at last a sign of hope, our analyst Paul Verna said on a recent episode of “Behind the Numbers.”
Trends in US time spent with media: Our latest report, US Time Spent with Media Forecast 2023, shows where consumers are shifting their media attention in 2023 and where they’ll be watching in 2025. Here’s what healthcare marketers need to know.
Digital ad spend worldwide will hit $601.84 billion this year, up 9.5% from $549.51 billion in 2022, according to our forecast.
On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
GenAI's rapid rise and gender divide: The tech’s adoption sees a dramatic surge, likened to the early days of smartphones, but a gender gap looms large.
Where is the $11 billion in political ad spending going? Linear TV remains on top, but its growth is outpaced by streaming and CTVs
Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game
Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.
Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.
With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.
Meta hits the brakes on launching Threads in the EU: Privacy regulations put a damper on the Twitter competitor's European dreams.
During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.
US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.
Can Google and Meta make it without news? The two companies banned news links in Canada after months of conflict with regulators over a bill to compensate publishers.
Meta launches Threads via Instagram: A potential Twitter rival is born, but will it take flight?
Twitter's revival plan: Linda Yaccarino leads the charge with video ads and celebrity partnerships.
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.