Media Buying

Netflix makes mobile gaming play with $72M Next Games acquisition plan: Games could help boost flagging user engagement, but Netflix is coming from behind in a saturated market.

On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.

Nordstrom blends digital and physical experiences with its expanded advertising network: The retailer hopes to leverage its customer data to drive engagement, traffic, and sales to its online and offline properties.

NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.

The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.

Apple’s 2021 privacy updates have advertisers approaching iOS with caution and accelerating their investment in Android. Last May, soon after the changes rolled out, US Meta ad spending rose at about the same pace on both types of devices. By the end of December, growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.

Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.

Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.

Google’s post-cookie loophole lets publishers keep using identifiers: Heavy pushback from publishers and failure to find a suitable replacement for cookies could reverse Google’s plans.

Snapchat tests new way to compensate creators with large followings: Revenue-sharing could incentivize Snap Stars to create more content, driving up engagement.

NBCUniversal has a difficult balancing act ahead: The media giant seeks to increase its subscriber base by pulling content from Hulu in favor of Peacock—despite still owning one-third of the former.

Is Super Bowl advertising a crystal ball? Crypto, travel, health and fitness advertising all suggest those categories are feeling good about the year’s final 10 months.

More Amazon Prime members are starting their online shopping searches on Google: Supply chain issues are helping the search giant grab market share from Amazon.

Despite streaming’s ascendancy, there’s nothing like a Super Bowl: The most-watched event in TV history might have just happened, replete with massive ad buys.

Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?

Google’s EU antitrust woes multiply: Sweden’s PriceRunner sues Google for skewing search results toward its own shopping service. The move could prompt more legal action from European shopping services.