Meta is singing a different tune to advertisers: Flagging ad revenues have Meta offering fat discounts and lower rates as olive branches.
Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.
Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends—as will strength in global markets.
We forecast US advertisers will spend a combined $86.40 billion on linear and connected TV (CTV) this year—in other words, about 1 in 4 ad dollars will go to ads on the TV glass. But as linear TV ad spending stagnates, networks are incentivized to prove the reach and efficacy of their digital properties.
What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.
US consumers are flocking to low-cost plans with some amount of advertising.In 2022, increases were especially pronounced among ad-supported video on-demand (AVOD) services.
eBay is giving merchants more opportunities to advertise: The marketplace nearly doubled the amount of premium search ad inventory as it tries to make up for falling sales volumes.
Netflix races to offer new ad targeting options ahead of Upfronts: A rushed launch meant its ad tech offerings were thin.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.
Google is pressing on with AI in search, and the industry braces for change: The landmark change for the search giant is causing distress among ad-reliant businesses.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
The rumored Q Lite console will use Remote Play to stream PlayStation 5 games. It’s slated for a 2024 release and could help Sony compete in the mobile gaming market.
The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
The publisher versus platform battle rages on: A lawsuit filed in the UK seeks billions in damages from Google for abusing its dominance of the ad market.
TikTok parent ByteDance doesn’t want a US ban but could very well survive one: The company saw a 30% revenue increase in 2022, neck in neck with Tencent.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Absence of major sporting events, decreasing cable audiences are a bad sign for traditional TV: US TV ad revenues will drop 4.4% this year, S&P Global Ratings predicts.
Meta looks for loopholes in changing EU rules: A major ruling means users can opt out of tracking, but the company is making it a difficult process.