Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Netflix's Q3 success: Surpassing Wall Street's estimates, the company reports record-breaking subscriber additions and strong earnings amid industry challenges.
Ad firms are racing to identify “made for advertising” websites: Integral Ad Science announced an AI-powered tool to identify and redirect spending that would have been wasted.
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
LinkedIn slashes 700 jobs amid slowing growth: A strategic move or sign of bigger challenges in the tech sector?
US walled garden programmatic digital display advertising will cross the $100 billion mark next year, according to our forecast.
JCPenney spends on sports streaming, citing lack of scripted content: Ad deals with Apple and Amazon are a sign that Hollywood strikes are influencing ad spending.
Retail media on the rise in Latin America’s ad landscape: It’s making its presence felt vis-à-vis social media and search engines.
The Washington Post announces buyouts amid declining revenues: a reflection of broader struggles in the media sector.
Ad-supported streaming grows: With rising subscription costs, many US adults are turning to FASTs; traditional streaming and TV services face consumption cuts.
Misinformation on social platforms spotlighted amid Israel-Hamas conflict: Brand safety and content moderation concerns underline a growing dilemma for advertisers and public trust.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
US retail digital ad spend will grow 14.2% next year to reach $84.00 billion, or 28.6% of total digital ad spend, per our forecast.
Creator economy reaches beyond social networks: Marketers invest in influencer content for TV, out-of-home, and other digital media.
Reddit amplifies ad tools: New features in Ads Manager boost campaign efficiency and audience targeting for advertisers.
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
Latin America’s retail media ecosystem is exploding: We share a glimpse from our recent survey into the region on who the dominant as well as up-and-coming players are in the space.
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Spotify gives UK premium subscribers 15 monthly hours of audiobooks: Expanded access helps justify recent pricing increases.