Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.
Atmosphere secures another $65 million to corner the unskippable ad market: The connected TV enterprise provider powers screens at your favorite bars and gyms.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
After a shaky 2022, CTV advertising is ramping up: A study shows consumers are more likely to engage with unique CTV ad formats that offer advertisers personalization.
The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates
Pinterest delivers a 'meh' Q4: Results mirror slow-growth story of other social media platforms.
Microsoft urges developers to buy its Store Ads: Feature could benefit app creators, possibly at the expense of the user search experience.
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
Netflix is making progress on serving ads and clamping down on account sharing: On both fronts, the streamer needs to tread carefully to ensure customer experience remains paramount.
Twitter tries squeezing more money out of developers: Removing free API access might generate some cash but will also weaken users’ experience.
Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.
Breaking down Amazon’s layoffs: Its 18,000 job cuts are spread across a variety of business units and locations and could indicate where Amazon plans to pull back on investment this year.
The search advertising world has a familiar new entrant: Yahoo is spinning up its search engine efforts, according to tweets and job listings.
After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.
Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.
The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.
After several years of double-digit increases, worldwide digital ad spending saw growth slow to 8.6% in 2022, for a total of $567.49 billion, according to our forecast. This year, growth will rebound to 10.5%, and spend will reach $626.86 billion.
Publishers’ ad business are trending downward in Q1: Dotdash Meredith, Vox, and others are trimming their workforces accordingly.
Nielsen’s digital era begins: The longtime measurement giant announced the launch date for part of its Nielsen ONE platform just as its competitors are heating up.
Peacock helps Comcast stave off a weak Q4: Strong growth for the streamer comes as competition heats up.