GenAI's rapid rise and gender divide: The tech’s adoption sees a dramatic surge, likened to the early days of smartphones, but a gender gap looms large.
Where is the $11 billion in political ad spending going? Linear TV remains on top, but its growth is outpaced by streaming and CTVs
Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game
Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.
Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.
With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.
Meta hits the brakes on launching Threads in the EU: Privacy regulations put a damper on the Twitter competitor's European dreams.
During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.
US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.
Can Google and Meta make it without news? The two companies banned news links in Canada after months of conflict with regulators over a bill to compensate publishers.
Meta launches Threads via Instagram: A potential Twitter rival is born, but will it take flight?
Twitter's revival plan: Linda Yaccarino leads the charge with video ads and celebrity partnerships.
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.
US adults will spend an average of 230.3 minutes per day on mobile in 2023, according to our forecast. While they will spend less time with connected TV (CTV), at 114.9 minutes per day, the gap between CTV and mobile is shrinking.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.
Subscription choices narrow for Netflix's Canadian users: Ad-supported and standard plans remain. Move to scrap basic plan could set stage for action in other markets.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Ad industry spending is crawling out of a dark period: The US ad market grew 2.5% in May, the first increase in 11 months.