Google targets sensitive advertising categories: The search and display giant is allowing consumers to see fewer ads on certain topics, but who decides what’s sensitive and what isn’t?
NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.
TikTok’s becoming more sophisticated: By allowing advertisers to add first-party cookies to its pixel, the platform is courting performance marketing dollars.
Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.
AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.
Money is quickly pouring into TV measurement: iSpot, Nielsen, and more have been part of multimillion or billion-dollar deals as the space heats up.
Microsoft’s gaming ventures could help expand its ad business: Its subscription and cloud gaming service could become the basis of a new ad format.
Amazon’s ad business was significantly larger than YouTube’s in Q1: Yet slowing ecommerce sales and rising costs meant the retailer posted its first quarterly loss since 2015.
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
Pandemic era growth is officially over at YouTube: While ad sales slowed considerably in the last quarter, its TikTok competitor, Shorts, saw massive growth in viewership.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
TikTok bets on interactivity to drive ad conversions: The platform released a slew of new ad formats that aim to keep users engaged.
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
It’s not just immersive games that are attracting ad opportunities: Microsoft’s free-to-play games could reportedly receive in-game ads sometime in Q3.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.