Media Buying

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Time spent with digital audio surpassed that of radio for the first time in 2021.

2021 was a good year for influencer marketing: TikTok and Instagram dominate as influencer marketing continues to grow, but a new report shows racial disparities in compensation.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

TikTok woos brands and merchants with a new social commerce app: As competition with Instagram heats up, TikTok speeds up product development.

Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.

Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

BuzzFeed is going public, serving as a measure of health for the media industry: The digital publisher’s financial metrics, along with a disruption caused by Facebook's updated algorithm, may stifle its plans for future growth.

Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.

Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

YouTube TV in talks to add new channels to broaden advertising appeal: As the battle for connected TV (CTV) ad dollars heats up, YouTube doubles down on live programming.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics