Google leans into outsourcing to improve profits: In addition to layoffs, the search giant is now referring even big advertisers to its reseller network.
Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.
Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.
TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you’d think.
DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
Apple Maps update could mean big things for the search industry: Google’s dominance when it comes to local search sees new competition.
Google to allow ads for some US-approved CBD products: Policy change in two states and Puerto Rico reflects increased consumer interest in cannabis.
Though Meta’s sheer size makes it a platform that advertisers can’t afford to ignore, the titan of advertising’s throne has never sat on shakier ground.
Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.
Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.
IRI woos shopper marketers: Its new platform should give advertisers greater visibility into retailer and SKU-level results.
It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.
Spending on original TV shows to fade: Tough economy to prompt cutbacks by streamers and broadcasters, but Disney and others will still invest heartily.
CES delves into the creator economy: Sessions included topics such as data accessibility and influence of AI, underscoring the rising power of the booming creative class.