CX is expensive but can be high reward: Oracle recently laid off employees as the ad outlook worsens, but there’s still plenty to be gained.
On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.
Expect P&G to still be one of the biggest advertisers on the planet: Pullbacks were for a variety of reasons, including cost pressure and lingering supply chain issues.
Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
In ‘Kylie Jenner v. Instagram’ case, the 'plaintiff' comes out victorious: The influencer and creator forces Instagram to reverse some of its recent decisions.
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.
Peacock looks to the fall to boost subscriber numbers: The company promised a strong rest of the year after subscriptions stalled in Q2.
Behind YouTube’s slowdown lurks TikTok: Q2 marks slackest revenue growth in over 2 years against tough comparisons and increased competition.
Google’s Q2 results are a mixed bag: Although expenses grew at a faster rate than revenue, its search advertising business could be stealing advertisers from social platforms like Meta.
One of the most common buzzwords in programmatic is transparency. It’s little wonder why—programmatic advertising involves a lot of moving parts and evolves quickly and constantly.
Netflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.
Is Netflix rushing its ad-supported tier? News that its new subscription tier won’t have its full catalog is raising concerns about its timeline.
Snap’s Q2 results in one word? Ouch. The social platform’s brutal earnings report foreshadows more bad news to come for rival, ad-reliant platforms.
Elon Musk doesn’t own Twitter, but he partially owns its Q2 results: The Tesla CEO has been a headwind factoring into the platform's weak Q2 results.
Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
For once, Meta doesn’t want to be in the same boat as TikTok: Both companies are in the headlines for uncertainty-driven layoffs.
The US insurance industry will top $12 billion in digital ad spending this year, up 15.0% from 2021. Outlays will continue to increase by double-digit rates over the next couple of years, surpassing $15 billion in 2024.