Programmatic could be publishers’ Achilles heel next year: A new study finds that 53% of marketers expect to spend less on programmatic ads in ‘23.
Meta oversight board urges changes to Facebook “cross-check” program: Panel says initiative puts social giant’s business interests above free speech.
Microsoft is considering a super app: If the company proceeds with its plans, it could drive more advertising revenue—but that’s a big if.
Ad-supported video services stream into Canada: Country is fertile ground as viewers demonstrate heavy adoption across a variety of entertainment platforms.
Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
Disney ups its clean room measurement capabilities: The media giant enlists VideoAmp to take advantage of advertiser interest in clean room tech.
The US ad market has declined five months in a row, according to MediaPost and the Standard Media Index’s US Ad Market Tracker. But as people return to planes, trains, and automobiles, out-of-home (OOH) ad spend is growing. Here are five charts with what you need to know about this unique time for traditional, digital, and programmatic OOH advertising.
The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.
Search proves its worth on Black Friday: Search ad spending grew steadily and drove strong results during the event despite a year of ad troubles.
Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.
Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.
Next year, connected TV (CTV) ads will move from conception to creative to production faster. That’s according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our “Behind the Numbers: The Daily” podcast.
Have smart speakers peaked? Amazon’s Alexa team has been hit by layoffs, Apple can’t get HomePod sales to soar, and Google can’t find ways to serve ads on its speakers, indicating the segment could be fading.
Twitter’s new product launches are all about performance marketing: With brands prioritizing bottom of funnel objectives, will it be enough to distract from the platform’s recent controversies?
The Washington Post intensifies its climate coverage: Expansion includes the addition of more journalists and a new account devoted to visual content.
Elon Musk’s erratic tweets continue to scare away advertisers: Apple is the latest brand to halt its Twitter ad spend.
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.
Twitter’s latest data breach: Phone numbers, email addresses, and more for millions of Twitter users is out in the wild and could be used for phishing. The leak underscores growing vulnerabilities at Twitter.