ITV isn’t immune to the advertising downturn: The UK TV giant is relying on revenues from its new AVOD streaming platform to overcome slumping linear ad sales.
Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).
Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.
Unlucky number seven: The US ad market fell for the seventh month in a row in January, but there’s a light at the end of the tunnel.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.
Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.
Sam’s Club’s retail media updates aim to make life easier for advertisers: Partnerships with IRI and LiveRamp will enable the retailer to avoid retargeting snafus and capture incremental sales from click-and-collect customers.
YouTube vows to put creators first in 2023: New CEO Neal Mohan says platform will offer features including AI-powered tools to aid content providers.
US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.
With Twitter ad revenues tanking and Twitter Blue in shambles, what’s left? The latest round of layoffs has left the company without a landing net.
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
Warner Bros. Discovery sees better days ahead: After a tough quarter, company aims to focus on streaming and turn the corner on the debt conversation.
Big Tech layoffs going global: The next wave of layoffs for Big Tech is starting overseas as beleaguered companies pause on expansion and international investments while they restructure.
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”
Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come
Film and TV companies are expanding into video games: Whether it’s mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood’s next frontier is gaming.
National news organizations losing credibility among US consumers: Study shows concern about rising bias in media reporting.
For the first time, US adults will spend more time per day with digital video than with TV this year, according to our forecast, as the cord-cutting revolution takes hold. Total time spent with digital video and TV will remain just over 6 hours per day, the same amount it’s been since 2020.
If the “Retail Media 1.0” era was primarily about search-driven ecommerce, then Retail Media 2.0 (with credit to Peter Moustakerski) will be about moving up the funnel and across retail channels