The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.
US automotive industry saw a 66.8% decrease in TV ad spend: fewer Super Bowl ads contributed, though cheaper ads could attract more dollars in coming months.
Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.
As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.
Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.
On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna.
Creator funds and revenue sharing could soften the influencer-marketer conflict: Almost half of marketers think they’re overpaying influencers, while influencers complain about lackluster pay.
Meta announces a new round of layoffs, saving the company $3 billion: The social giant is discontinuing support for NFTs and killing other projects due to declining revenue projections.
By 2026, US spending on ecommerce channel ads—a large subset of retail media—will be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly.
SVB collapse hits Roku and Roblox, among others: Trustpilot, with Vox Media also reportedly holding a "substantial concentration of cash" at the bank, but all depositors' funds are now fully protected by US authorities.
Meta takes steps toward cost-cutting and transparency: Social giant halts its Reels Play program, as it looks to revamp how it supports creators.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.
Meta’s new network could woo disaffected Twitter users: Alternative service in development would replicate the digital town square model.
Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.
Layoffs shatter Big Tech’s great illusion: Unionization efforts are expected to gain ground as mass layoffs shift the narrative to labor. Will efforts to unionize be more successful than in previous years?