Tesco’s digital OOH advertising is a competitive advantage: Its sophisticated shopper marketing should serve as a counterbalance against slowing UK grocery sales.
July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.
Crypto TV ads are nowhere to be found: The category’’s downturn doesn’t bode well for US linear TV advertising, which was already on the decline.
Creative is out, CX is in: Agencies used to live and die by creative, but spending cuts from automakers has them hiring more customer experience employees.
US banking digital ad spend will hit $13.54 billion in 2022, up 20.4% year over year. Growth was even faster in 2021, when banks anticipated an upswing in consumer spend. In the coming years, growth will decelerate but remain in the double digits.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.
Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Finally, some good inflation news: The US consumer price index didn’t increase in July, which could restore some faith in ad spending.
Nielsen competitors inched closer to the throne at upfronts: Advertisers were cagey about competing measurements, but experimentation was widespread.
Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.
Lyft creates media unit to expand ad business: While the move should diversify its business model, this hardly makes the company as differentiated as Uber.
Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.
Walmart brings on partners to improve ad network: Additions connect advertisers to measurement, ecommerce, shopper marketing, and adtech solutions.
Google looks to boost transparency around programmatic advertising: Its move comes as our forecast shows spending on these ads will rise steadily through 2024.
Ditching Netflix to pay for groceries: Consumers in the US and UK show a willingness to cut back on media and retail subscriptions as the cost of living skyrockets.
On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.
The US advertising market is being dragged by the ear into a new, more privacy-focused era. Thanks to regulatory scrutiny in Europe and the US, the market’s largest players—particularly Google and Apple—are making it harder for third-party firms to surveil the browsing behavior of internet users, chiefly by ending support for third-party identifiers and requiring users to consent to being tracked online.
The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.