On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Snapchat's India strategy: With Pulkit Trivedi's appointment, Snap emphasizes the country's role in global plans amid monetization challenges.
Meta offers clients as much as $200,000 in ad credits: With a slew of new features boosting interest in its platforms, the company is incentivizing brands to experiment.
Travel industry's digital ad spending doubles from 2020: Despite a broader slowdown, the sector is set to spend $6.79 billion in 2023, driven by pent-up demand and new advertising strategies.
TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.
The largest share of US programmatic out-of-home (OOH) ad spend went to billboards (41%) in H1 of this year, followed by screens and TVs (24%) and display panels (14%), according to Place Exchange.
YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
The New York Times could file a landmark AI lawsuit: The publisher is considering suing OpenAI after licensing negotiations collapsed.
YouTube wants Sunday Ticket to represent the future of sports: A bevy of new features aims to lighten higher consumer costs and convince advertisers of unique opportunities.
tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.
On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.
The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.
Microsoft’s early AI search missteps left it far behind Google: Bing is struggling to make gains against Google despite coming out of the gate early with AI.
Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.
Instagram tries multiple Reels ads simultaneously: The format would lower CPMs, but consumers may not welcome the experience.
Google AI will summarize news articles—but only after clicking through: What’s supposed to be an olive branch to worried publishers raises more questions than it answers.