Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.
As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
Replit, a popular online coding platform with 20 million users, is partnering with Google Cloud to create AI programming applications and challenge Microsoft’s GitHub Copilot X.
Facing AI competition, Google adds features to enhance search results: Fact-checking tools signal company’s focus on bolstering transparency and trust.
Ad spending set to grow on shoulders of retail media: Auto recovery and ad-supported video will also buttress the US advertising market in 2023.
Twitter “For You” changes, secret VIP list spark debate over transparency and fairness: the company’s shift from an ad-supported model to one relying on user subscriptions continues to be rocky.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Twitter is replacing legacy blue checkmarks with paid Twitter Blue verification: New service offers extra features but could discourage influential users unwilling to pay.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
The social video app’s defense against a potential sale or wider bans is customer backlash from its 150 million US users, or 45% of America’s population.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Microsoft says it’s launching a gaming app store, but only if its acquisition proceeds: Activision Blizzard would give Microsoft a slew of major titles to distribute on mobile devices.
The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.
US automotive industry saw a 66.8% decrease in TV ad spend: fewer Super Bowl ads contributed, though cheaper ads could attract more dollars in coming months.
Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.