US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
Uptake of 5G in Japan is still low, but the iPhone 12 may give the country a 5G boost.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Since the pandemic, mobile gaming in China has picked up: In Q3 2020, growth in mobile game users spending accelerated by 32.5% year-over-year (YoY) to RMB 50.85 billion, compared with a 7.8% increase a year earlier, according to gaming research institute CNG.
In light of Apple's IDFA changes, marketers are anticipating negative effects on their audience targeting and measurement capabilities.
Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.