Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Since the pandemic, mobile gaming in China has picked up: In Q3 2020, growth in mobile game users spending accelerated by 32.5% year-over-year (YoY) to RMB 50.85 billion, compared with a 7.8% increase a year earlier, according to gaming research institute CNG.
In light of Apple's IDFA changes, marketers are anticipating negative effects on their audience targeting and measurement capabilities.
Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.
Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.