Search: Google is testing a new feature on its mobile search app that surfaces TikTok and Instagram videos in the hopes of keeping users on its app.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.
Snap is partnering with popular game engine Unity, creating new ways for mobile gamers to engage with the app and new opportunities for advertisers to reach the growing gaming audience.
US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
Uptake of 5G in Japan is still low, but the iPhone 12 may give the country a 5G boost.