Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Facebook’s recent move to integrate WhatsApp data is surprising given the antitrust lawsuits it’s facing, but it’s clearly decided the trouble is worth the opportunity to finally monetize the messaging service.
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
Indian social network ShareChat is reportedly in talks to raise funds from both Google and Snap, as the latter two companies look to capitalize on ShareChat's160 million monthly users.
eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.