Mobile

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

ByteDance’s gaming ambitions solidify: Its most recent acquisition of Moonton, a mobile game developer, lays the groundwork for a bigger battle against Tencent in the Chinese mobile gaming market.

Microsoft wants to buy Discord: It’s the tech giant’s third attempt at tapping into a younger user base, but the third time could be the charm—Discord has a lot of synergies with Microsoft’s existing communications and gaming services.