Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Facebook’s recent move to integrate WhatsApp data is surprising given the antitrust lawsuits it’s facing, but it’s clearly decided the trouble is worth the opportunity to finally monetize the messaging service.
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
Indian social network ShareChat is reportedly in talks to raise funds from both Google and Snap, as the latter two companies look to capitalize on ShareChat's160 million monthly users.
eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
Search: Google is testing a new feature on its mobile search app that surfaces TikTok and Instagram videos in the hopes of keeping users on its app.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.