Mobile


January 2016 research found that 37% of kids and teens in France who use social networking sites cited Facebook as their most frequented platform.

A significant majority of smartphone gamers in Japan play mobile games every day. This fact, coupled with data suggesting many also choose to purchase mobile game content, is contributing to strong revenue for Japanese gaming companies.

More than a third of US internet users say gamification features offered from a brand’s mobile app will not influence their purchasing behavior, according to research.

The average cost to get females to install, register for and subscribe to a mobile dating app is higher than the cost to acquire a male, according to research. Mobile operating systems influence app costs and conversion rates as well.

When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing.

Smartphones are increasingly the digital device of choice for many consumers in Germany, according to research from Bitkom.

As deployment of LTE mobile networks continued in Argentina during 2015, shipments of smartphones that support the technology grew more than 1600% compared to the prior year.

Data privacy has been a big news item of late. The VTech hack in November last year was particularly troubling for parents, but with mobile devices now so pervasive, it’s becoming increasingly difficult for them to tell their kids “no.”

Women and young people in Brazil keep their mobile social media tools close by, according to 2015 research. Instagram skews especially toward females, while young people have the greatest edge with Snapchat.

Omnichannel is quickly becoming the norm for digital video ad campaigns in Canada, research suggests.

It can be difficult for marketers to encourage users to install mobile apps. And once they do, many abandon the apps, or even uninstall them. According to 2015 research, WhatsApp is the least likely of all mobile apps to be uninstalled by Android users.

Research suggests that marketers in India already see mobile as a key part of their efforts, even if spending is still relatively low.

Internet usage is pervasive in the US, with eight in 10 people now going online regularly. But consumers’ digital lifestyle has evolved into a multidevice experience, with mobile devices playing a prominent role in 2016.

Demand for smartphones in India continues to increase, thanks to growing consumer interest in the devices and heavy discounts by the country's online retailers.

Ereaders continue to hold their own in the UK, with a quarter of the population expected to use one in 2016, according to eMarketer’s latest user forecast.

Mobile is increasingly becoming an important part of the shopping experience. In fact, most digital buyers will make purchases via a smartphone by 2017. And according to research, certain verticals like health and beauty have seen an increase in mcommerce transactions compared to the year before.

Andrew Daley, vice president of marketing at Zipcar, spoke with eMarketer about how the rental car company plans to manage and operate its marketing ecosystem in 2016.

Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research.

Mobile devices have become a key part of the auto shopping process for US internet users, according to research. And search data suggests consumers are warming up to car shopping—and turning to digital for research at all stages of the purchase funnel.

Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.