Retail & Ecommerce

Mother's Day 2021: A new poll found that people responded positively to brands allowing them to opt out of Mother's Day promotions.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

Walgreens wants to keep users shopping online: Its new 2-hour delivery service aims to funnel some would-be in-store shoppers to its digital platforms, providing valuable customer data and traffic to its ad network.

TikTok shopping: Almost half of TikTok users say the platform influenced them to make a purchase, which could be attributable to its ecommerce-happy Gen Z users and the strength of video advertising.

New data shows iOS 14.5 can be worked with: While the tides have shifted permanently for mobile marketers, consumers aren't all rejecting the idea of apps tracking them, and some even look favorably on the pop-up request.

On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.