Consumers are more ready for shoppable TV than ever. “The opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,” said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.
In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.
Albertsons and Kroger try to appease regulators: The companies will sell more stores to C&S Wholesale Grocers to clear the pathway for their merger.
TikTok Shop expands luxury resale offering to the UK: The platform partnered with established players in the secondhand space to deflect counterfeit concerns.
Express failed to adapt to consumers’ changing tastes: Missteps led the company to file for bankruptcy and shutter more than 100 stores.
Restaurants want in on drone delivery: Panera Bread and Jet’s Pizza are joining retailers like Amazon and Walmart in the search for ways to deliver orders faster and more consistently.
US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
The card’s flexible payment options can help it gain traction, but it will have to overcome its limited rewards program
Delinquencies decreased from the previous quarter but are still well above 2023 levels
It’s pushing into a highly competitive space as other POS providers dive into the restaurant industry
Social commerce is trying to overcome trust issues: Seamless checkout options and impulse purchases drive sales despite product quality concerns.
Procter & Gamble delivers mixed results: The company no longer sees many consumers trade down to private labels, but it continues to struggle to win shoppers back.
The lipstick effect may not be fading after all: Despite Ulta’s slowdown warning, L’Oréal’s North American sales rose 12.3% in Q1, and Sephora’s business has been “pretty strong.”
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Amazon could face repercussions for surreptitious intelligence gathering: An Amazon team reportedly misrepresented itself to gain information on its rivals.
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Travel ranks high on consumers’ priority list this year: People are willing to spend big for once-in-a-lifetime trips to see Taylor Swift or take in the Olympics.
Checkout might be the last step in the customer journey, but if there’s friction at a retailer’s point-of-sale—long lines, frustrating self-checkout machines, or a lack of payment options, for example—shoppers might bail. Solutions like smart carts, mobile checkout, and biometrics could provide relief.
Online shopping is all about convenience: UK shoppers want to be in control of when and how their online orders will arrive.