Ecommerce will account for 35% of all back-to-school shopping this year: That’s a massive shift from the 23% share it accounted for prior to the pandemic as consumers embrace convenience.
TikTok’s social commerce features resonate with Gen Z: Around 40% of shoppers ages 18 to 26 have made at least one purchase on TikTok Shop.
There’s strength in numbers: Putting Saks Fifth Avenue and Neiman Marcus under the same roof could give the companies leverage with suppliers, unlock cost savings, and bolster the fledgling Saks Media Network.
Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
But the rapid growth and breadth of services may not be sustainable moving forward
The decision paves the way for future lawsuits against financial regulators
Market clash between Samsung and Apple: As Chinese smartphone brands grow, Samsung and Apple face increasing competition to gain market share and advance their AI.
Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.
With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.
Shifting wedding trends favor mainstream apparel brands like Abercrombie: Speciality retailers like Kleinfeld and David’s Bridal are diversifying into resale and occasionwear to stay relevant.
Malls need to evolve: While the pivot toward more restaurants and recreational experiences has been fairly smooth for upscale malls, those beyond the top tier are struggling.
FTC doesn’t want Tempur Sealy to get in bed with Mattress Firm: The regulator alleges the deal would give the mattress supplier and manufacturer the ability to suppress competition and raise prices.
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
Two-thirds (66%) of US adults have used a credit card within the last 12 months, the most popular method of credit usage, according to an April 2024 survey from NerdWallet conducted by The Harris Poll.
Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here’s a look at some of the biggest retail media moves from the first six months of 2024.
CPGs respond to growing divide between lower-income and wealthy spenders: While General Mills and others boost promotions, P&G doubles down on premiumization.
Automakers face speed bumps ahead: While US auto sales grew 2.8% in the first half of the year, sales are expected to slow to 1.3% as consumers wait for interest rates to fall.
TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L’Oréal and live-shopping events will boost GMV.
Home improvement customers shop differently than other categories: That’s why Home Depot sees a big opportunity to tailor its retail media network to those quirks.
Amazon Prime Day conditioned shoppers to expect bargains in July: That’s driven Google, Target, Walmart, and others to seize on the opportunity to drive consumers to spend.