Twitter’s move toward greater accessibility causes issues: The social platform’s new layout helps users with low vision but makes it harder for some to tweet
Consumer sentiment drops to lowest level in a decade: Amid concerns over the delta variant, inflation, and hiring, consumer sentiment fall to below its early pandemic lows.
Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
Delivery drones take flight
About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.
Savvy marketing could improve trust of online-only brands: Though ecommerce has boomed in the past year, consumers don't trust brands only available online.
Freeing the market from Amazon: Latin American ecommerce giant Mercado Libre is on the rise after strategic investments in Mexico pay off.
With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.
Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.