We argue where the merchants have a point—and where the deal gives them a win
It’s hoping the app will boost adoption by encouraging more shoppers to sign up at home, but it’s still not frictionless
A partnership with eSIM Go to make the app more accessible in the region could boost user and transaction growth
Walmart’s latest moves should boost its retail media revenues: It opened up off-site inventory to non-endemic advertisers and made it easier for smaller marketers to buy ads.
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Shein’s sales and profits soared in 2023: The fast-fashion retailer’s popularity among eco-conscious shoppers helped it surpass H&M and Inditex.
TikTok Shop features e.l.f. Beauty for platform’s first Super Brand Day: The showcase could entice more large brands to make the leap as TikTok reduces support for small sellers.
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In addition to the new name, the retail media network will expand its services to include a unified on-site/off-site platform, a data clean room solution, and new media partners.
Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.
Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences.
These rewards set the card apart from other flat-rate cards, but its redemption options and limited user base may inhibit growth
Consumers can turn off verification for certain purchases to ramp up the wallet’s convenience
The tools should help save Visa from growing card payment fraud losses and maintain its competitiveness with Mastercard
Patients are less eager to share their health data now: Many don’t even want their doctors to have access. We explore how healthcare providers, marketers, and others can re-establish trust with consumers.
Wegovy coverage expands: Several health insurers will begin covering the weight loss injection for people who have heart disease. We think this will add pressure on manufacturers of the drug to cut costs.
Home Depot tries to set itself apart in the crowded retail media landscape: The retailer hopes its rebranded offering, coupled with new capabilities and a partnership with Univision, will win over advertisers.
Shein and Temu aren’t the only companies taking advantage of the US’ tax loopholes: More sellers are sending goods to Mexico or Canada to evade import duties.
Alibaba pushes back as domestic rivals gain share: The ecommerce giant is spending billions to protect its business at home and deepen overseas expansion.
On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?