Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.
On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z. • In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. • In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. • In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. • In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending. • In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Gen Z consumers feel the pinch of inflation: While 73% claim to have adjusted spending due to higher prices, plenty remain willing to splurge on everything from beauty to travel.
But growing credit card borrowing comes with risks for issuers as delinquencies also rise
The BNPL product also includes customer safeguards that can help mitigate overextension concerns
Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.
Sweetgreen has big expectations for its salad-making robots: The restaurant chain sees automation as the key to shorter lines, consistent offerings, and higher profits.
More brands turn to in-store sampling as digital marketing costs surge: That’s good news for retailers with large physical footprints, like Walmart, but bad news for platforms like Instacart.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.
Scoring merchant partnerships like this will be key to getting Paze off the ground
The digital wallet can help merchants reduce cart abandonment and bring in more payments volume for the issuer
Rising interest rates and a shift out of consumer products led the Wall Street bank to take a steep loss on the BNPL business
Victoria’s Secret turns back the clock: The intimates retailer plans to restore its sexy brand image while renewing a push into the swim, sports, and apparel categories.
Petco partners with Happy Returns to offer in-store package drop-offs: The move expands Happy Returns’ network to over 10,000 stores while offering Petco a means to drive traffic and sales.
Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Retail media on the rise in Latin America’s ad landscape: It’s making its presence felt vis-à-vis social media and search engines.