High prices aren’t deterring shoppers from shopping sustainably: Sustainable products grew market share in 2022, defying market challenges.
Consumer spending remains constrained even as inflation eases: Nearly half of US consumers plan to spend less in the next three months, while half of households say they’re worse off now than a year ago.
ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.
Consumers dislike dynamic pricing: But that hasn’t stopped retailers and restaurants from implementing it to grow profits.
Alibaba will divide itself into six businesses to unlock growth opportunities: The breakup could rejuvenate the company’s fortunes as its ecommerce market share shrinks.
Apple’s product strength and established wallet reach will make the solution a prime competitor in a crowded market.
British retailers and consumers are feeling more optimistic about the economy: But shoppers’ price sensitivity will continue to weigh on sales growth.
“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.
Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.
Lululemon keeps growing, at the expense of other athleisure players: The company’s Q4 revenues smashed expectations, contributing to market share gains and a bullish 2023 outlook.
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)
TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.
China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.