Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.
By focusing on deals, value, and experiences, retailers can build a perception of value that resonates with discerning consumers. “The unremarkable retailers and brands are going to struggle because consumers are only spending when it's enjoyable, when they derive some pleasure from the purchase,” our analyst Zak Stambor said on the ”Behind the Numbers” podcast.
Costco is late to the retail media party: The retailer is bulking up its ad capabilities to capitalize on the boom, but may not be able to catch up to Sam’s Club and BJ’s.
UK retailers seek damages over Amazon’s use of seller data: Sellers on its UK marketplace are seeking £1 billion in damages for the retailer’s alleged anti-competitive behavior.
Walmart knows it’s hard to find good help: That’s why the retailer is offering new training programs and certifications to fill high-demand roles across its business and providing hourly workers with bonuses.
The Attune World Elite Mastercard may not gain top-of-wallet status, but it offers a compelling value proposition
The plans give customers more flexibility in how and when they make their repayments, which should help Affirm attract more users
Larger retailers are showing a willingness to be more combative as they push back against swipe fees
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.
Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.
Foxtrot may not have had its last dance: In an unlikely turn of events, the retailer’s former CEO bought the chain’s assets and plans to reopen about a dozen locations this summer.
Sportswear makers see blue skies ahead: Demand for athletic apparel is boosting brands like On Running, Hoka, and lululemon, while incumbents look to the Olympics to boost awareness.
TJX turns to body cams to combat retail theft: The retailer expects its efforts to keep shrink flat YoY, but critics say the technology is just for show.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Dollar Tree, Hanesbrands, VF try to cut their losses: All three are looking to offload underperforming assets to protect their core businesses.
Inditex is seeing positive momentum in Q2: The retailer’s sales are accelerating as its investments in stores and logistics pay off.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
The solution will give merchants more control over their payments experience, which can be vital for conversions