On a July 28 earnings call, Procter & Gamble CFO Andre Schulten emphasized retail media’s position as one of many marketing strategies.
More US consumers are engaging in money-saving activities (like using coupons or shopping for deals) in 2023 than they did in 2019. The number of US consumers doing more comparison shopping online in particular has risen by 17 percentage points from 2019 to 2023.
Shipt goes after Gen Z with latest membership offering: The Target-owned delivery service will begin offering college students discounted subscriptions as it faces growing competition from Uber and DoorDash.
Is TikTok Shop a must-have for US merchants? While TikTok commerce is gaining in popularity, the platform’s Shop feature has hit some roadblocks—our recent report investigates.
Chatbots are retailers’ favorite application of generative AI: DoorDash, Ssense, and Shopify are the latest companies to roll out AI-assisted chatbots to deliver more value to customers.
Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.
TikTok aims to transform Gen Z engagement into product sales, challenging local shopping apps despite potential future regulatory issues and existing competition.
Apple’s iPhone sales slump continues, subscriptions set record: Robust services revenue is helping to keep Apple afloat and pay for the AI R&D it’ll need to take on rivals.
“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.
On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.
Total payment volume grew 11% YoY in the second quarter since restructuring, despite declines in active accounts
The added service should help draw in more merchants and help retain existing ones
This highlights the popularity of the credit card’s investment feature and should continue to bring in more cardholders
TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.
Consumers are gravitating toward high-end, open air shopping centers: Luxury, grocery, and experiential elements are encouraging visits and longer dwell times.
With students heading back to school, how is the sales season shaping up? We’ve compiled five charts on the 2023 back-to-school shopping season. When and where are consumers shopping and how are they looking to save?
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Amazon’s Q2 earnings surpass expectations: Advertising revenue surges 22%, reaching $10.7 billion.
High prices aren’t deterring US consumers’ international travel plans: Domestic demand is softening as travelers prioritize overseas destinations.
Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.