The universal appeal of mobile messaging apps puts them at the forefront of advertising growth in emerging markets.
BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.
It will use AI for transaction approval, predictive analytics, and customer experience tools
Expanding Alipay+ should help it recover from steep net profit losses from last year
Digital and mobile gift cards are becoming more popular among younger consumers
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Economic concerns, inflation, and subscription fatigue have all tempered consumer appetites for subscription offerings.
Amazon workers are frustrated: The retailer faces a driver lawsuit at the same time that corporate workers walked off their jobs. Those challenges could threaten the retailer’s reputation.
Chinese consumers’ lack of confidence is hurting China’s economic recovery: The country’s manufacturing, property, and services sectors all experienced slowdowns in May, raising the prospect of government intervention.
DoorDash hopes five weeks of promotions will be enough to convince customers to pony up for DashPass: The delivery platform is also highlighting the range of available merchants, from Taco Bell to Dick’s Sporting Goods, to drive signups.
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.
UK shoppers are reluctant to trade down in beauty: We break down how “the lipstick effect” is acting as a buffer for UK beauty retailers in inflationary times.
An IPO could put Shein's business model under the microscope: Both the retailer's profitability and sustainability in selling trendy, cheap apparel could be subject to inspection.
Restaurants see opportunity even as more consumers look for savings: Operators plan to hire over 500,000 workers this summer in anticipation of strong demand, but sales may fall short as diners pull back.
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.