It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Walmart is the latest retailer to cut jobs: But the layoffs are less a sign of economic troubles than a reallocation of resources.
ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.
Worker churn is a tough challenge for retailers amid the tight labor market: That’s why companies need to identify ways to improve workers’ job satisfaction beyond simply raising pay.
Between bank collapses and a prolonged crypto winter, 2023 has not been kind to the banking industry. But that doesn’t mean things can’t turn around. Here are five charts on what’s good (consumer trust remains steady), what’s bad (crypto’s downfall continues), and some areas of opportunity (the rise of ChatGPT).
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
The FTC wants to stop the seemingly never-ending struggles to cancel unwanted subscription plans for gym memberships, cellular plans, apps, and more.
Snap expands its AR offerings to DTC merchants and enterprise clients: The move paves the way for more interactive shopping experiences and reduced returns.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
Gap presses pause on its retail media business: The decision underscores the need to develop a unique value proposition in an increasingly crowded landscape.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.
Consumers don’t want to pay for shipping costs: Many are willing to put up with slower delivery times if it means they receive free shipping.
General Mills is the latest CPG company to rely on price hikes to boost sales: But persistent inflation and the imminent expiration of emergency SNAP benefits could make it harder for consumers to keep up.