Panera Bread becomes the first restaurant chain to adopt Amazon’s contactless payment technology: But cost and privacy concerns could limit the retailer’s ability to scale its checkout solutions.
TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn’t caught on in the same way.
It’s testing a browser-based crypto wallet despite the industry’s tumultuous year.
This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
This year, we forecast US off-premise alcohol retail sales (i.e., alcohol purchased for at-home consumption) will grow by a modest 3.5% to $178.20 billion. This growth will accelerate slightly through 2027, driven by three areas of opportunity within the industry: ecommerce, customers willing to splurge on premium beverages, and at-home consumption trends.
It can be challenging to earn customer loyalty as consumers often favor the least expensive, most convenient options. Caleb Pearson, Vice President, Media and Digital for US Marketing, McDonald’s, shares how McDonald’s uses customer data to keep consumers coming back.
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.
Amazon to lay off another 9,000 employees in latest cost-cutting move: But the company continues to invest heavily in its core businesses, including ultrafast delivery and AWS expansion.
Working with the country’s leading super app can help Western Union compete more aggressively against digital challengers.
Meta rolls out paid verification subscription in the US: Meta Verified has perks that could appeal to creators, but regular users aren’t likely to pay.
Sam’s Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.
Pinduoduo faces a real reputational risk: Google suspended the Pinduoduo app from the Play Store after finding malware in some versions of the software.
Tesco is making its rewards program less rewarding: While Boots and Sainsbury’s have recently made similar moves, the change could drive shoppers to its competitors.