After an underwhelming Q1 performance, revisiting a Walmart partnership would play to its strengths.
Instacart banks on education to win advertisers: Program offers training on use of self-service ad manager and ad formats.
Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.
As a TikTok ban swirls, Snap tries to lure creators: Content creators don’t want a ban, but Snapchat might.
It’s increasingly difficult for specialty retailers to thrive: Consumers have a nearly endless number of places to shop online, which created a challenging environment for Bed Bath and Beyond.
Walmart’s cost-cutting spree continues with Eloquii sale: The plus-size apparel brand is the latest to be offloaded as the retailer doubles down on its marketplace and Walmart+.
Coca-Cola, like other CPGs, is leaning on price hikes to drive growth: But it’s also expanding affordable options, particularly in emerging markets like India, to drive more customers to its stable of brands.
As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.
Interest rates are rising. The housing market is cooling. Combine those factors with two years of home improvement projects during the COVID-19 pandemic and outlooks don’t look great for home improvement retailers. This has led them to focus on other revenue streams, including advertising, professional services, and loyalty programs.
But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.
Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.
Amazon looks to its B2B ecommerce division for growth: The retail giant sees significant opportunities to expand Amazon Business into new markets in Europe and elsewhere.
High grocery inflation dents Canadian consumer confidence: Retail sales and volumes fell in February, even as overall price increases slowed.
P&G credits resilient US consumers and rebounding spend in China for its earnings beat: But increased promotional activity over the past few months could force the company to rethink its reliance on price hikes.
Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.
Shein plots expansion with $145.2 million investment in Brazil, US marketplace: The company is looking to increase its reliance on local manufacturers to speed up fulfillment and better respond to demand. (This article was written with the assistance of ChatGPT.)
US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.
Retailers struggle to find a balance between growth and sustainability: Efforts to reduce environmental footprints often run counter to the desire to grow sales.