On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
Hispanics fuel US population and economic output: The demographic group’s US consumer expenditures are growing faster than those of non-Latino consumers.
Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.
Aldi US plays catch-up with its new ecommerce platform: The discount grocer aims to narrow the gap by letting shoppers buy online.
A railroad strike is looking increasingly likely: Two unions have rejected the tentative agreement brokered by the Biden administration over concerns about inadequate sick leave.
For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)
Inflation remains high. So does consumer spending. On this week’s Halloween episode of “Behind the Numbers: Reimagining Retail,” our analysts looked at a few silly and even spooky indexes for evaluating consumer behavior during times of economic constraint.
Shopify’s push to diversify its offerings is starting to work: The company’s expanding Merchant Solutions division, which includes services such as payments, lending, and shipping, helped drive 22% growth in revenues.
Consumer spending grew 0.4% in Q3: But the shift to spending on services continued as goods spending fell for the third straight quarter.
For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.
About half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.
Incoming regulation, rising delinquencies, and a shaky economic outlook may lead to industry-wide changes
Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.
“Black Adam” revives the box office, but not by much: The new DC superhero movie opened to $67 million, less than half the most recent Marvel film’s opening weekend.
Mentions of inflationary language on Yelp increased 4% in Q3 as compared to the previous quarter and 22% year over year (YoY), according to a publication from the business review platform.
Few CPG brands are posting strong volume growth: But price hikes and shrinkflation are helping companies like Kraft Heinz, Coca-Cola, and Procter & Gamble generate strong earnings.
While some brands cut back, Ugg launches an experiential pop-up: The concept, Feel House, features an array of sensorial and interactive environments.