Retail & Ecommerce

Brick-and-mortar retailers will bank on digital technology to ease shopper friction points and drive in-store sales.

The virtual world will change the way consumers in China interact online and shop.

High-profile acquisitions and partnerships shook up the space as competition intensified.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.

Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.

We predicted Square would pilot small-business and consumer credit cards. It didn’t, but in the same vein, it announced plans to acquire Afterpay.

Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.

Social commerce made strides in 2021, but in-app checkout still lags: in 2022, focus will shift from where checkout occurs to encouraging transactions, period.

We incorrectly thought mPOS would be a bigger thing in the US in 2021 and that Walmart and Target would beat the odds and chip away at Amazon’s online share.

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

Back in 2020, we predicted that PayPal would make a number of big acquisitions this year to help enhance its offerings.

Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.

Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.