Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.
Walmart+ members score early access to holiday deals: The benefit is just one piece of the Walmart’s efforts to increase its membership numbers.
Economic uncertainty puts pressure on meal kit companies: HelloFresh and Blue Apron are cutting costs and looking for new revenue opportunities as demand softens
Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.
On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.
About a third of US adults said they will definitely travel this holiday season, and another quarter said it’s likely.
It’s investigating whether merchants can still route payments to alternative debit card networks when tokenization comes into play.
Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.
We predict consumer spending will remain strong this holiday season with 7.0% growth to $1.297 trillion, though much of the gain will be due to inflation. But competing crosscurrents driving consumer demand will also determine how the season performs. Here’s our take on which factors are most likely to dominate.
Kroger’s acquisition of Albertsons faces an uphill battle: The move would help Kroger scale its business and retail media network, but reduced competition could raise prices for consumers.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
Instacart, Uber, and Lyft try to make gig work more appealing: With workers still hard to come by, all three are adjusting pay and emphasizing flexibility to improve recruitment.
Digital coupons present an opportunity for retailers this holiday season: As inflation drives shoppers to look for deals, offering discounts can spur spending and encourage consumers to share data.
JPMorgan, Citi, Wells Fargo, and Bank of America reported double-digit card spending growth but are wary of economic conditions.