When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.
The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.
The more bots the better? Deploying more robots at Amazon warehouses could close the labor gap. Happier employees working alongside bots with the latest software could also help.
Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.
PayPal will remove the fixed fee applied to goods and services payments coming from US customers and simplify tax reporting for business users.
Insider Intelligence spoke with Tom Kochan, professor at the MIT Sloan School of Management and author of “Shaping the Future of Work: A Handbook for Action and a New Social Contract,” about unionization and its implications for retailers.
The Amazon way of management’s unanticipated long-term costs: The retailer is running out of people to hire in its US warehouses, which could hinder its service quality and growth.
The solution lets customers store their loyalty cards in the Klarna app, which may help encourage use.
Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.
Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms
Shopify’s ambitions extend far beyond ecommerce: The tech company wants to spur growth by rolling out new features aimed at B2B, offline retail and local shopping, and social commerce.