The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to be young and male.
Podcasting’s questionable metrics could hurt its ad business: Major podcasters spent millions on mobile game ads that dramatically inflated listenership.
Google’s latest search features streamline the shopping experience.
The Payment Systems Regulator’s proposal could restore trust in P2P payments and mobile wallets—and could serve as a model for US regulators.
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
The UK’s cost-of-living crisis is getting worse: A weakened pound, ongoing labor strikes, and worsening inflation are causing consumers to pull back their spending and confidence to plummet.
Rising prices aren’t cooling consumer demand: Even with consumer confidence ticking up and wages increasing, there could be storm clouds ahead.
Uber is taking advantage of Mexico's digital ad growth: The company's new advertising business should diversify its revenue as well.
POS Go lets merchants accept cards and mobile wallets on the go and can appeal to those seeking unified commerce tools.
Lower-income consumers have more options for online grocery shopping: Instacart, Shipt, and DoorDash are working with the government to expand food access and make it easier for retailers to accept SNAP/EBT benefits online.
LTK thinks the time is ripe for a social commerce foray: The app is integrating shopping just as Meta and TikTok cool off on commerce.
Participation in Halloween activities will be back up to pre-pandemic levels this year, with 69% of consumers planning to celebrate (up from 65% last year and 68% in 2019), according to the National Retail Federation (NRF).
Recurring revenue is the key to long-term success for connected fitness: Peloton and Mirror take steps to get people to buy their gear—the first step toward getting them to subscribe.