Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
It launched the Autograph card, which lets customers earn 3X points on top spending categories like restaurants and travel.
Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.
Bad news for retailers is good news for shoppers: 49% of consumers plan to buy more online in the next six months as retailers mark down excess inventories.
H&M reduces its China presence as consumers remain reluctant to spend: The fashion retailer is struggling with the lingering effects of a boycott and depressed consumer confidence.
Lower delivery volume hasn’t hurt FedEx’s revenues: The broader ecommerce slowdown could help the logistics company grow more profitable.
China has set the pace for livestream shopping, but it’s catching on elsewhere around the world. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some of the successes, road bumps, and opportunities in this space.
Walmart’s hybrid cloud: In building its hybrid cloud infrastructure, the retailer heads a movement to an era of cloud independence. It could also spark a new type of cloud business.
Apple accepts the outcome of Maryland store workers’ unionization vote: That’s a very different response from Amazon, which challenged the results when its warehouse employees won their election.
Nike faces a host of challenges: Yet the company is optimistic as it starts a new fiscal year despite high transportation costs and long shipping times.
Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.