L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
It helps Robinhood compete with banks, other fintechs, and other digital brokers by capitalizing on a shift to debit and younger users’ payment preferences.
On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.
Clashes between retailers and activist investors are heating up: Kohls, Macy’s, and grocer SpartanNash are some of the companies pushing back against investor demands.
YouTube’s new live streaming options will help its social commerce efforts: Already a live video leader, YouTube is adding features that mimic those of its competitors.
Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.
Insider Intelligence spoke with Cathy Lewenberg, COO of online alcoholic beverage delivery platform Drizly.
Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Capital One already issues the private-label Kohl’s Card and will pilot a co-brand program in early 2023.
New challenges for Russia’s tech émigrés: Big Tech closed its offices, and thousands in the industry have fled. Financial isolation and anti-Russian sentiment could impede their attempts to restart businesses.
Alcohol ecommerce sales are growing, but shoppers are fickle: Instacart is the top alcohol ecommerce retailer for now, but lack of customer loyalty makes its position tenuous.
Truck drivers aren’t going to take it anymore: Transportation workers are the latest group to agitate for higher pay and relief from high fuel prices.
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
DC’s attorney general puts Grubhub’s practices under the microscope: He filed a suit that accuses the company of charging hidden fees and using deceptive marketing tactics during the pandemic.