The one-click checkout provider made its solution available to publishers, display ads, entertainment venues, and smart TVs.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
Affirm plans to launch a crypto trading feature, and Zip will support some of Adyen’s merchant partners.
When it comes to CX, consumers and marketers don’t see eye to eye: A new study found a widening gap between what customers expect and what brands are delivering.
After years of eschewing ecommerce, HomeGoods opens its first online store: The off-price home furnishings retailer is well-positioned in comparison with its competitors.
Capping off a strong year, Roku releases its largest ad campaign yet: We expect its ad and user growth to keep climbing in the coming years.
Square sellers can set up dedicated shopping tabs on TikTok, include product links on videos, and run ads using TikTok Ads Manager.
Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.