Mother's Day 2021: A new poll found that people responded positively to brands allowing them to opt out of Mother's Day promotions.
Top 10 countries for real-time payments
New data shows iOS 14.5 can be worked with: While the tides have shifted permanently for mobile marketers, consumers aren't all rejecting the idea of apps tracking them, and some even look favorably on the pop-up request.
Walgreens wants to keep users shopping online: Its new 2-hour delivery service aims to funnel some would-be in-store shoppers to its digital platforms, providing valuable customer data and traffic to its ad network.
TikTok shopping: Almost half of TikTok users say the platform influenced them to make a purchase, which could be attributable to its ecommerce-happy Gen Z users and the strength of video advertising.
Mother's Day spending climbs toward $30 billion
On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.
Here's where people are buying cryptos
The pandemic not only altered consumers’ shopping behaviors, but it also changed how they pay for goods and services.